One of the factors that make restaurants look more attractive is the menu that the restaurateur provides to his customers, and in fact, a suitable menu is one of the factors that make a restaurant popular and famous. A suitable menu for a restaurant has certain characteristics. Among the most important of them are:
High diversity:
According to the style of your restaurant, you should offer a wide variety of dishes to your customers, because when the variety is high, you will attract a wider variety of people with different tastes to your restaurant, although you should pay attention to whether the ability to offer Do you have this amount of expansion or not?
updating :
One of the common mistakes of many restaurants is that they do not update their proposed menu because once in a while you need to offer new food to your customers and this will increase your sales and also you By updating the menu, you can remove dishes that are not popular or have few fans, or change the way they are cooked or the ingredients in it, and provide a stronger and more popular menu for customers.
Menu readability:
The menu should be in such a way that the customer can easily read it, one of the factors that make the menu or food list readable is using the right font. In order for the text to be completely readable, we must also be careful to use abbreviated nouns.
Menu design:
The design of the menu from which the customer is going to choose his food should be such that it attracts the customer’s eyes.
Using attractive photos:
In addition to the text, the menu has photos. You must use high-quality photos and do not use low-quality, dull, and low-light photos.
Using the commercial logo in the menu:
Put the commercial logo of the restaurant in your menu so that your name stays in people’s minds.
Menu organization:
The menu should be arranged in such a way that a person can quickly find the food he wants, on the assumption that drinks, appetizers, main course, desserts are placed together in an orderly manner.
Good appearance:
The use of hard and leather covers for the menu makes the appearance more beautiful and also has a longer shelf life. It may be expensive, but on the other hand, they are more economical compared to paper menus that do not have a long shelf life.
Full details of the food:
A good menu is a menu in which the full specifications of the food are briefly stated so that the person who wants to order the food for the first time is aware of its contents.
The relationship between the kitchen space and the menu:
Kitchens that have a small space cannot provide a wide variety of food because they need more space to cook it, so to write a menu, we must pay attention to whether we have the ability to provide this wide variety of food. No .
Balanced pricing:
The use of appropriate and balanced prices in the menu and even the use of low discounts attract customers to order food, although with all these discounts, the quality of the food should not be neglected.